Immersive experiences flooded the streets of San Diego Comic Con this year. Major motion pictures, such as Blade Runner and Bright, as well as television series, such as Westworld and Mr. Robot, all promoted their brands through immersive “activations” or experiences. Often incorporating food, drink, and live actors, each experience excelled in recreating their given world. One of our favorites of SDCC was Midnight, Texas, a new television series on NBC by author Charlaine Harris (True Blood). Utilizing immersive and 4D techniques, we enter the town of Midnight, Texas as an Outsider and learn more about the residents of this quiet little town–because nothing is what it seems. Check out our video walkthrough below:

From the Press Release:

Comic-Con guests and fans will immerse themselves in the dark, thrilling world of “Midnight, Texas” via an unforgettable 4D experience, plus enjoy live tarot card readings, exclusive Snapcodes, a custom shareable photo opportunity, themed giveaways and more at Gaslamp Square (between the Convention Center and Hard Rock Hotel) starting Thursday July 20 through Sunday, July 23.

  • Travel through the town of “Midnight, Texas” where “only outsiders fit in,” passing through some of the town’s iconic locations including:  the Pawn Shop, Fiji’s house, Tattoo Parlor, Olivia’s Armory, and a pet cemetery.
  • Tin Fish Gaslamp restaurant will become “Home Cooking,” the restaurant featured in “Midnight, Texas.” Fans will continue to be absorbed into the supernatural world with live tarot card readings set up inside the restaurant.
  • A full-sensory experience in each part of town will immerse fans deeper into the world of “Midnight, Texas” as they continue their journey inside lead character Manfred’s house. Once inside Manfred will expose guests to a thrilling 4D experience.
  • Fans won’t leave “Midnight Texas” before capturing a shareable motion graphic photo that brands them as “outsiders,” just like the memorable residents of “Midnight, Texas.”
  • Attendees can interact with hidden Snapcodes that unlock exclusive custom videos, content pieces and games to enhance their “Midnight, Texas” experiences while visiting Gaslamp Square during Comic-Con.
  • NBC will also have four Snapchat filters that are timed out throughout Saturday and Sunday as fans visit the outdoor activation.


Midnight Texas - NBC - Video Content - Charlaine Harris


For more information on Midnight, Texas, check out their website–and keep an eye on Immersed for more San Diego Comic Con immersive coverage.

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