{"id":12313,"date":"2018-08-09T12:39:47","date_gmt":"2018-08-09T19:39:47","guid":{"rendered":"https:\/\/Becomeimmersed.com\/?p=12313"},"modified":"2019-12-12T13:30:40","modified_gmt":"2019-12-12T21:30:40","slug":"midsummer-scream-hollywood-goes-immersive-panel","status":"publish","type":"post","link":"https:\/\/becomeimmersed.com\/midsummer-scream-hollywood-goes-immersive-panel\/","title":{"rendered":"Midsummer Scream 2018 – Hollywood Goes Immersive Panel"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Below is the full recording of the “Hollywood Goes Immersive” panel at\u00a0Midsummer Scream<\/a>\u00a02018. Huge thanks to Kevin Hsu for filming this excellent video and Jon Kobryn for his editing skills!\u00a0<\/em>[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]With more and more Hollywood studios creating expansive and detailed immersive activations as a means of marketing and promotion, some of the best creators sit down to discuss the future of experiential advertising at Midsummer Scream<\/a>. From IT<\/em>‘s Neibolt house to The Strangers<\/em> Experience, the popularity of these events is staggering, proving that we will see even more active advertising in the future, both at genre conventions and the in ever-growing Los Angeles immersive scene.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=”https:\/\/www.youtube.com\/watch?v=58SER1zMVRo”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Studios are now using haunted attractions and immersive productions to promote their films or big-budget programs, and fans are loving it. Meet three professionals behind some of the most elaborate activations ever conceived for marketing efforts, as they discuss why studios are investing so much in experiential attractions, and how they create environments that allow guests to step into the worlds of their favorite horror and fantasy films, and TV shows.<\/p>\n

On stage is Christie Decker<\/b>, Executive Vice President of Operations for Experiential, with\u00a0GranDesign<\/b>, who created the walk-through Neibolt House for\u00a0It<\/i>;\u00a0David Wally<\/b>, Chief Creative Officer and Co-Founder at\u00a0Mycotoo, Inc.<\/b>, the Talent Director and Show Supervisor of HBO\u2019s\u00a0Westworld<\/i>\u00a0Experience at South by Southwest 2018, and the\u00a0Blade Runner 2049<\/i>\u00a0Experience at Comic-Con International; and\u00a0Josh Randall<\/b>, creator of the internationally-recognized immersive experience, BLACKOUT<\/a>, who has also created attractions for Universal Pictures, Blumhouse Productions, Focus Features, and Crypt TV, including the recent\u00a0The Strangers<\/i>\u00a0Experience.<\/p>\n

Moderated by\u00a0Bryan Bishop<\/strong>, senior editor for The Verge<\/em>.<\/p>\n

 <\/p>\n

Be sure to catch up on our other articles from Midsummer Scream<\/a> 2018:<\/p>\n

Delusion<\/em> – An Interview with Jon Braver<\/a><\/p>\n

Midsummer Scream 2018: Prologue<\/em> (Review + Video)<\/a><\/p>\n

Midsummer Scream 2018: They Played Production\u2019s \u201cCaptivated: Mike\u201d Delves Into a Deep Mystery<\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Below is the full recording of the “Hollywood Goes Immersive” panel at\u00a0Midsummer Scream\u00a02018. Huge thanks to Kevin Hsu for filming this excellent video and Jon Kobryn for his editing skills!\u00a0[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]With more and more Hollywood studios creating expansive and detailed immersive activations as a means of marketing and promotion, some of the best creators sit…<\/p>\n

Continue reading<\/span><\/a><\/p>\n","protected":false},"author":33,"featured_media":25522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4239,11843,6515,10186],"tags":[4407,99,130,25,142,1698],"yst_prominent_words":[5135,12182,5047,1991,188,12166,4029,3007,246,4976,7194,1681,1519,11608,12177,4850,12154,12178,644,1023],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/becomeimmersed.com\/wp-content\/uploads\/2018\/08\/Hollywood-Goes-Immersive-Panel-thumbnail.jpg","jetpack_shortlink":"https:\/\/wp.me\/pbrPML-3cB","_links":{"self":[{"href":"https:\/\/becomeimmersed.com\/wp-json\/wp\/v2\/posts\/12313"}],"collection":[{"href":"https:\/\/becomeimmersed.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/becomeimmersed.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/becomeimmersed.com\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/becomeimmersed.com\/wp-json\/wp\/v2\/comments?post=12313"}],"version-history":[{"count":0,"href":"https:\/\/becomeimmersed.com\/wp-json\/wp\/v2\/posts\/12313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/becomeimmersed.com\/wp-json\/wp\/v2\/media\/25522"}],"wp:attachment":[{"href":"https:\/\/becomeimmersed.com\/wp-json\/wp\/v2\/media?parent=12313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/becomeimmersed.com\/wp-json\/wp\/v2\/categories?post=12313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/becomeimmersed.com\/wp-json\/wp\/v2\/tags?post=12313"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/becomeimmersed.com\/wp-json\/wp\/v2\/yst_prominent_words?post=12313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}