{"id":12547,"date":"2018-08-30T00:30:28","date_gmt":"2018-08-30T07:30:28","guid":{"rendered":"https:\/\/Becomeimmersed.com\/?p=12547"},"modified":"2019-12-11T16:26:48","modified_gmt":"2019-12-12T00:26:48","slug":"growth-immersive-theater-trends-los-angeles-data-analytics","status":"publish","type":"post","link":"https:\/\/becomeimmersed.com\/growth-immersive-theater-trends-los-angeles-data-analytics\/","title":{"rendered":"The Growth of Immersive Theater in Los Angeles – Genesis, Data, & Trends"},"content":{"rendered":"
While immersive theater has its roots dating back decades, modern immersive theater took root in Los Angeles in the early 2010’s and has exponentially grown since.\u00a0 Listed by LATimes<\/a>, the arts buzzword of 2016 was “immersive”. Companies began to form, begetting new companies as prior work inspired new artists. For those of us who’ve been in this community, just looking at our calendars clearly shows how much the immersive landscape has changed over the past decade or so. But have you stopped to ever consider just how much this community has grown? How many new companies have formed over the years? How many new experiences we are living? What does the data and analytics say the immersive trends are?<\/p>\n Well today, Immersed’s sister site Haunting<\/a> is going to tell you a story about the genesis and rise of modern immersive theater and immersive horror. We are also going to gather some data, run some analyses, and make some charts to determine just how this industry is changing and where it’s going!<\/p>\n <\/p>\n <\/p>\n While immersive theater world-wide is considered a more artistic and interactive art form, the Los Angeles scene spikes during the Halloween Season (google analytics<\/a> reveal maximum interest in October 2017). With an emphasis on horror, it is no surprise that a strong subset of immersive horror exists here–30% of all immersive theater in LA from 2011 to 2018. But this number is a far cry from its original market dominance.<\/p>\n In 2011, almost all of the modern immersive offerings were horror: Delusion’s debut year of their interactive haunted play, Sinister Pointe<\/a> moved to Brea to produce an interactive backwoods country experience, and Unbound Productions<\/a> continued Wicked Lit’s<\/em> already strong presence.\u00a0 These experiences were site-specific; and Delusion and Sinister Pointe provided strong interactivity for its guests, having them complete tasks, choose pathways, and engage with actors.<\/p>\n <\/p>\nThe Start of Modern Immersive Theater & Horror<\/h3>\n