{"id":14733,"date":"2018-11-13T00:25:33","date_gmt":"2018-11-13T08:25:33","guid":{"rendered":"https:\/\/Becomeimmersed.com\/?p=14733"},"modified":"2019-11-27T13:49:31","modified_gmt":"2019-11-27T21:49:31","slug":"illuthion-interview-china","status":"publish","type":"post","link":"https:\/\/becomeimmersed.com\/illuthion-interview-china\/","title":{"rendered":"An Interview with Illuthion Explores the Immersive Climate in China"},"content":{"rendered":"
With immersive theater growing across the globe, Immersed had the unique opportunity to speak with Jay Kong of Illuthion, a leading immersive company founded in China. Read below for more information on Illuthion, China as an emerging immersive market, and some of the work they have produced.\u00a0<\/em><\/p>\n <\/p>\n <\/p>\n We call ourselves a dream-making company that creates immersive experiences for scenic spots, theme parks, commercial real estates and various commercial spaces in China. Illuthion has been established for two-and-a-half years. Our team members come from various industries such as film, theme parks, IP licensing, etc. Though we contribute expertise from our past experiences, everyone here aspires to be a generalist, because there is only one position in our company.\u00a0That is dream-maker. A dream-maker is responsible for both creating and managing immersive experiences.\u00a0Our business is mainly based on B-to-B service solving two key problems for commercial entities for our local market.<\/p>\n First, it is well known that the Chinese mobile market is mature and almost every demand can be satisfied on networks while traditional shopping malls, museums and various activities have lost their attraction to young people. We help these spaces become more interesting by adding various types of immersive experiences.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Second, tourism has become an emerging and booming market since last year. After the merging of Chinese ministry of culture and tourism and national policies, venture capital investors and real estate developers are optimistic and continue to raise capital in this industry. Even our government has encouraged resources to develop Characteristic Towns in the countryside to control the overgrowth of the real-estate industry. Though Characteristic Towns are called “characteristic,” in fact, many scenic spots in China are not literally characteristic. High-quality experiences are still extremely lacking. Therefore, Illuthion is developing a series of projects in the form of Immersive World.<\/p>\n <\/p>\nIn your own words, what is Illuthion?<\/h3>\n